The Stunning Coffeeshopamsterdam Café Amsterdam

Coffeeshopamsterdam Café

Year of Project


Business Type

Project Type

The Brief

When the opportunity arose to create and promote a new business on behalf of Coffeeshop Amsterdam, we were more than excited to be getting involved. Their new Café was to be a cannabis-friendly bar, located on the Singel a few minutes walk from their world famous coffeeshop. The strategy was to promote the café through photography. Enticing potential customers with an instant view inside their very special and luxurious location. With many visitors to Amsterdam every year, it was important the website was focused towards Google Local SEO as well as appearing high in search results for our targeted keywords.

Coffeeshopamsterdam Café

Coffeeshopamsterdam Café Amsterdam is one of the finest and most unique bars in the city.

Exterior View of Coffeeshopamsterdam Café in Amsterdam at Singel 8

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About the Project

With the location really being something special when it comes to cannabis friendly locations in Amsterdam. It was important that the Photography for the website reflected the atmosphere, lighting and mood of the café. It was important that these images looked strong on the website and instantly recognisable. Special attention was also to be paid to Schema Markup, which would be implemented via Google Tag Manager. The menu for the café was also another item of interest for potential customers.

Built With

  • WordPress CMS
  • Enfold Theme
  • Local SEO Package
  • Location Photography
  • Schema Markup
  • Google Tag Manager
  • Google Analytics

Coffeeshopamsterdam Café

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Technical Information

The website for the café is built upon the Wordpress content management system. Installing the fantastic theme Enfold allows the site to be mobile friendly, as well as some instant karma points with Google because of its clean coding. To comply with the European Data Laws the website has an up to date Privacy Policy. As well as a strict Cookie Management system in place.

Google Tag Manager

The website uses Google Tag Manager (GTM) to insert analytical information codes. GTM is also used to include opening hours, ratings, price information as well as address

Local SEO

Local SEO plays a big part in this website. With so many Bars & Cafés in and around Amsterdam, we wanted to make sure that the business would be appearing in all Google listings. As Google offers a selection of opportunities to add information about the business listing, we invested the time to make sure we ticked every box.

Schema Markup

Schema Markup is something which only now SEO plugins are starting to incorporate. That of coarse relies heavily on the website developer entering the correct and complete information. For this site we chose to add the scheme via GTM. This allows for ourselves or other advertising agencies to easily change the schema should it be needed. Included in the schema information are opening hours, location, reviews, menu options and costs.

Google Analytics

Every website should be keeping track of its visitors. Understanding how your visitors found you and what they did when they arrived is just the help. For this project we set Google Analytics up with several conversion funnels. The website also makes use of the Facebook Pixel.

Website Optimisation

The Coffeeshopamsterdam Café website was delivered fully optimised for both speed and search. As always with our builds the site is running the latest, most secure versions of Wordpress, Enfold and various Plugins.

Mobile Friendly

As with all our carefully crafted websites, we focused on making sure we complied with the requirements for Google Mobile-First Indexing. Due to our hard work and diligence the website was listed straight away as mobile friendly. With some maintenance in the coming months, this site will be ready for the new Google changes in September 2020.

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