Coffeeshopamsterdam Café

Using schema mark up with Wordpress helps this website to be found easily by people visiting Amsterdam. High quality photography alongside Search Engine Optimisation and a fast responsive website. Google Local Focused Website.

Client

Coffeeshopamsterdam Café

Business

Cannabis Friendly Amsterdam Café & Bar

Year

2018 – 2020

Website

coffeeshopamsterdamcafe.com

Challenge

Marketing Gezelligheidness

Coffeeshopamsterdam Café is all about the atmosphere, music and its friendly staff. The website needed to get the vibrance of the Café.

Goal

Local SEO Optimised Site

With millions of visitors to Amsterdam every year, it was a priority for the café to be highly visible online in both local and general searches.

Result

Bold, Fast, & Highly Optimised

As a result of our implementations the website clearly gives potential visitors to the café the idea of the interior and atmosphere through photography.

About

Setting the mood

With the location really being something special when it comes to cannabis friendly locations in Amsterdam. It was important that the Photography for the website reflected the atmosphere, lighting and mood of the café. It was important that these images looked strong on the website and instantly recognisable. Special attention was also to be paid to Schema Markup, which would be implemented via Google Tag Manager. The menu for the café was also another item of interest for potential customers.

Website Design, Website Build, Website Maintenance, VPS Hosting Arrangement, Social Media, Photography

Gallery

View more of my Photography

Exterior View of Coffeeshopamsterdam Café in Amsterdam at Singel 8

Share this Project

In Detail

Technical Information

The website for the café is built upon the WordPress content management system. Installing the fantastic theme Enfold allows the site to be mobile friendly, as well as some instant karma points with Google because of its clean coding. To comply with the European Data Laws the website has an up to date Privacy Policy. As well as a strict Cookie Management system in place.

Google Tag Manager

The website uses Google Tag Manager (GTM) to insert analytical information codes. GTM is also used to include opening hours, ratings, price information as well as address

Local SEO

Local SEO plays a big part in this website. With so many Bars & Cafés in and around Amsterdam, we wanted to make sure that the business would be appearing in all Google listings. As Google offers a selection of opportunities to add information about the business listing, we invested the time to make sure we ticked every box.

Schema Markup

Schema Markup is something which only now SEO plugins are starting to incorporate. That of coarse relies heavily on the website developer entering the correct and complete information. For this site we chose to add the scheme via GTM. This allows for ourselves or other advertising agencies to easily change the schema should it be needed. Included in the schema information are opening hours, location, reviews, menu options and costs.

Google Analytics

Every website should be keeping track of its visitors. Understanding how your visitors found you and what they did when they arrived is just the help. For this project we set Google Analytics up with several conversion funnels. The website also makes use of the Facebook Pixel.

Website Optimisation

The Coffeeshopamsterdam Café website was delivered fully optimised for both speed and search. As always with our builds the site is running the latest, most secure versions of WordPress, Enfold and various Plugins.

About

Mobile Friendly Text

As with all our carefully crafted websites, we focused on making sure we complied with the requirements for Google Mobile-First Indexing. Due to our hard work and diligence, the website was listed straight away as mobile-friendly. With some maintenance in the coming months, this site will be ready for the new Google changes in September 2020.

CBD Cocktails – 4 Promotional Videos

Creative Digital Media created several short promotional videos to showcase their special CBD Cocktail range.

Site Highlights

  • WordPress CMS
  • Enfold Theme
  • Local SEO Package
  • Location Photography
  • Schema Markup
  • Google Tag Manager
  • Google Analytics

 

Coffeeshopamsterdam Café

View online at coffeeshopamsterdamcafe.com

View more Projects

Coffeeshopamsterdam Café

Using schema mark up with Wordpress helps this website to be found easily by people visiting Amsterdam. High quality photography alongside Search Engine Optimisation and a fast responsive website. Google Local Focused Website.

Contact

Let's make
your brand shine